If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason.
AI technology will set the trajectory of nearly every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world we see today will be seamlessly woven together with AI.
With that imminent future in mind, it’s important to discuss how we use generative AI effectively.
My agency has dealt with clients on both ends of the AI spectrum. Some wish to avoid it in their content production at all costs, while others think it can do everything for them.
Unfortunately, neither is true.